Arooga Health is a technology start-up innovating in the emotional and mental healthcare industry in the Philippines. The company matches employees with the appropriate care providers based on their objective of seeking help, financial budget, available schedule, and preferred medium of virtual interaction. By doing this, Arooga health aims to improve an employee's well-being, lessen the potential medical expenses arising from not addressing mental health concerns, boost their overall work productivity, as well as help care providers, get new customers, add revenue streams, and cut costs.

Arooga Health was founded by two graduate students from the Asian Institute of Management's Master of Science In Innovation and Business (MIB) program. Dominique "Dom" De Leon and Niña Samantha "Sam" Sanchez came up with the idea after a meeting with their fellow class officers on February 26, 2017. As a means of building trust and comradery among the officers, everyone exchanged deeply personal struggles they have faced. It was there that Dom and Sam discovered that both of them had similar issues with family members and loved ones finding and seeking emotional and mental help. Equipped with seven years of experience, skills in management and technology, and a network of would-be partners and advisors, Dom and Sam came up with the idea to form Arooga Health as their Capstone project.

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